Press & Media

Laura Cavanagh spent a decade in product marketing at some of the most recognizable names in tech — Meta, Lyft, and Coursera — helping millions of people find the right product at the right moment. But when she became a mom, she realized no one was doing that for parents.

The early days of motherhood hit her like a freight train. She’d spent years launching products with meticulous go-to-market plans, competitive analyses, and carefully segmented audiences — and suddenly she was Googling “is my baby’s poop normal” at 3 AM, scrolling through conflicting developmental advice, and feeling like the one product she couldn’t figure out was parenthood itself. She didn’t need more information. She needed the right information, at the right time, for her kid. That’s why she built Puffling.

Before founding Puffling, Laura drove product marketing for Meta’s integrity and recruiting products, managed the go-to-market strategy for Lyft’s autonomous vehicle program, and launched nine online degree products at Coursera. Earlier in her career, she worked as a journalist — covering everything from national security policy to local government — with bylines in The Atlantic, Chicago Tribune, and others. She holds a master’s degree in journalism from Northwestern University’s Medill School.

Laura lives outside Detroit with her husband Andrew and their two boys, ages 4 and 23 months. She volunteers with Postpartum Support International and maintains a sourdough starter that, like her children, requires constant attention and occasional pep talks.